Not Just for Millennials

Late last month, Snapchat revealed its first hardware product, a pair of camera-equipped smart glasses known as Spectacles.

Many will compare Spectacles to Google Glass, but I encourage you to resist the urge. While a healthy bit of skepticism is warranted, Spectacles are quite different from Google’s high-tech specs; if anything, they are more akin to a GoPro. Spectacles will also only set you back $130 whereas Google Glass cost $1,500.

Most importantly, in the eyes of its target demographic, Snapchat — now known as Snap Inc. as it moves beyond its core app — is much cooler than Google.

In an interview with the Wall Street Journal, Snapchat CEO Evan Spiegel recounted using an early Spectacles prototype during a 2015 hike. “When I got the footage back and watched it, I could see my own memory, through my own eyes — it was unbelievable,” he told the paper. “It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”

Anyone who has used a GoPro understands the value of this statement. Kids record themselves skateboarding, bike riding, hiking, skiing, snowbarding, swimming and more. We may as well rename them The Capture Generation. It’s the demographic that Snap understands and, as this chart shows, courts.